The company was founded in July 2022 and specializes in mobile game publishing. Its primary target markets are the United States, Europe, and other English-speaking regions, followed by Hong Kong, Macau, Taiwan, South Korea, and Southeast Asia

The games published mainly cover genres such as Simulation, Idle, Tile Puzzle, and RPG. The key distribution platforms include Google Play, Apple App Store, One Store, and TikTok Mini Games. The company's main media and advertising partners include Google, Meta, TikTok, and AppLovin.